The Importance of Using Google Webmaster Tools for SEO

By | June 30, 2016

Out of the numerous SEO instruments, Google Webmaster Tools is a standout amongst the most valuable. It doesn’t have every one of the advantages of business SEO suites and it is not an instrument for any SEO require but rather it originates from Google itself and it offers loads of key SEO bits of knowledge. All these are great motivations to begin utilizing Google Webamaster Tools (in the event that you are not as of now doing it, obviously).

What Is Google Webmaster Tools?

It is not really hard to figure from the name itself that Google Webmaster Tools is an arrangement of instruments for website admins. In any case, what you don’t know immediately is this is an extremely valuable toolset that permits you to speak with Google and alter numerous parts of how Google sees your site, for example, list the outer and inner connections to your site, change the slither rate at which Google bot lists your site, check the watchwords clients wrote to arrive on your site, and in addition the active clicking factor for each catchphrase, see your site’s insights, and some more.

One issue that necessities saying is security concerns. Since you are giving Google a full access to your site’s details, you may be agonized over how they handle this information. While Google is a respectable organization and it is not likely they will mishandle the information you are giving them access to, if privacy is a top sympathy toward you, reconsider before letting Google (or whatever other insights arrangement, so far as that is concerned) to your site’s privileged insights.

In the event that you utilize Google Webmaster Tools together with Google Analytics, the outcomes will be surprisingly better. You can get to your Google Webmaster Tools information straightforwardly from Google Analytics, so on the off chance that you are as of now utilizing Google Analytics, with simply some more exertion you could without much of a stretch incorporate it with Google Webmaster Tools, as well.

How Do I Get Started?

So as to utilize Google Webmaster Tools, you have to go along with it first. You can do it from here. After you go along with, you have to experience the check procedure, so Google knows you are the genuine proprietor of the website you need to utilize Google Webmaster Tools on.

There are a few approaches to check proprietorship. The first is to download a HTML record and to transfer it to the root registry of your website. Another is to include a HTML tag into the leader of your landing page. In the event that you are utilizing the same Google represent Google Analytics, a third alternative to check proprietorship is through Google Analytics. There are more approaches to confirm proprietorship yet in the event that you are occupied with them, check the Google Webmaster Tools settings and you will see them.

Google Webmaster Tools to Use Daily

When you have confirmed your possession and have Google code set up on your webpage, you can now begin getting a charge out of the benefits of Google Webmaster Tools. When you sign into your Google Webmaster Tools account, the main thing you see is the Dashboard:

From here you can get to all the real segments – Search Queries, Links to Your Site, Crawl Errors, Keywords, and Sitemaps. Tapping on any of these will open the separate segment.

Seek Queries

The Search Queries segment demonstrates the catchphrases that drove clients to your site.

This extensive rundown indicates which watchwords clients scanned for when they went to your site. It is ideal in the event that this rundown coordinates the watchwords you are streamlining for yet every now and again this rundown contains great catchphrases you were unconscious of. For this situation, pick these great watchwords and begin upgrading for them, as well.

In the Search Queries area, you can likewise see the quantity of impressions and the quantity of snaps, which gives you a thought regarding the CTR for this watchword. All equivalent, a higher CTR implies the watchword is pertinent, so you might need to put some more endeavors into this catchphrase. Nonetheless, on the off chance that you see that as a consequence of your endeavors, the CTR goes down, it is ideal in the event that you don’t touch this catchphrase any longer.


The second extremely valuable area of Google Webmaster Tools is the Links to Your Site segment.

Here you can see where your backlinks (inside and outside) originate from, and in addition the pages they are connecting to. Similarly as with other connection checking instruments, don’t expect that each and every connection to your site is shown yet in any case this rundown of backlinks is helpful to check now and again.

One of the propelled employments of the Links area is to repudiate connections to your site you consider destructive. Joins from terrible locales can hurt your rankings, so in the event that you need to dispose of them, take after the directions in this article.

Creep Errors

The Crawl Errors segment demonstrates the mistakes Google bot experienced on your site. The information you get is like what you get when you utilize the Spider Simulator and it indicates unavailable pages, missing pages, server mistakes, and a wide range of issues that kept Google from accurately creeping your site. You likewise get some other creep details, (for example, the quantity of pages crept a day) that are helpful to know.


Correspondingly to the Search Queries area that additionally manages watchwords (yet it is the ones clients sort to get to your site), the Keywords segment likewise demonstrates catchphrases. In any case, the distinction is that here you see what catchphrases (and their centrality) Google has found on your site. The two records (of watchwords clients sort and the catchphrases Google finds on your site) could be altogether different, which implies you are not streamlining for what clients are hunting down.

The Keywords segment additionally permits to see the topic of your site, which post Panda has turned out to be much more imperative.


The last segment you can access from the Dashboard is the Sitemaps segment. Here you see the sitemaps of your site Google has found and the quantity of URLs in them. On the off chance that the sitemap found by Google is unique in relation to what you anticipated that it would be, you can present another sitemap for Google to utilize.

Robots.txt and Other Advanced Stuff

The segments portrayed so far are the fundamental Google Webmaster Tools segments. There is likewise a considerable measure of cutting edge stuff in each of them however we won’t depict it into subtle elements. Case in point, you can utilize your Google Webmaster Tools to present a robots.txt record, or to set the favored area grammar (i.e. with or without www) to be shown in list items. Google Webmaster Tools likewise permits to know whether your website is tainted with malware. In the event that it is, you have to clean it first and afterward resubmit it for survey.

Google Webmaster Tools is a truly important instrument for SEO. It gives you initially information about exceedingly critical SEO parts of a site, for example, catchphrases, joins, creep blunders, and so on. On the off chance that you don’t utilize it as of now, take the time and get acquainted with it ‐ it will help you show signs of improvement rankings without a doubt

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